Blue Star AR bridges the gap between physical and digital marketing. Using Augmented Reality and image recognition, Blue Star AR adds dimension and interactivity to communications and provides a powerful tool to build brand engagement and activate marketing programmes. By connecting physical marketing to digital platforms, Blue Star AR: - Brings measurability to offline elements of the marketing mix such as mailers, flyers, billboards and point of sale materials - Removes friction between offline marketing and eCommerce platforms to drive puchase - Improves ROI of the entire marketing ecosystem
